D’décor, curtain maker and exporter, made an announcement regarding the re-launch of its brand. It has signed in Bollywood actor Shah Rukh Khan and his wife Gauri as its brand ambassadors.

The brand intends to enter the homes of one million people in the nation after it re-launches its brand here.

The designs that D’décor has created are from artworks, its creative source, Simone Arora from Europe, who has the best design houses, which craft beautiful fabric pieces .

Sanjay Arora, Managing Director of D’décor, said that each home alters in the way it looks like, and a small makeover with curtains and upholstery would lend a huge perfection to the entire set up.

Making each and every home in the nation, beautiful is the mission that the firm intends to achieve.

Apart from the fashionable designs that D’décor has, it as well offers homemakers fire retardant and fabrics that have Teflon coatings on them.

The furnishings are going to be available in the US, India and other European markets, with a price ranging between Rs. 250 and Rs. 1,500.

The brand already exports goods to over 60 nations. The firm is optimistic about stepping into the Indian market after having made its mark internationally.

Hollywood stars Charlize Theron and Orlando Bloom have been named as the new faces of Japanese fashion brand Uniqlo.

The Japanese fashion retailer has named the stars as its global brand ambassadors for its new Made For All collection, reportsFemalefirst.co.uk.

As part of a year-long contract, the Monster actress and the Pirates of the Caribbean star will appear in Uniqlo’s worldwide advertising campaigns.

The pair will promote the company’s new tagline, which focuses on its commitment to providing clothing for everyone, regardless of nationality, age, occupation or gender, with the new advertising campaign expected to be unveiled in the autumn.

The Marketing Club of IIT-SJMSOM- Marktrix in association with Mahindra Scorpio presents I Quiz 2010- The Business Quiz.

Hosted by Rohit Nair :Editor-in-Chief, Quizzing.in , 28th August promises to be an Advertising and Marketing Extravaganza with India’s best quizzers challenged in the Biggest B-School Business Quiz of the season yet. So don’t miss it! Prelims start at 10 am – P.C Sxena Auditorium, IIT-Bombay.

For more details, mail iquiz@sjmsom.in

A clothing company has filed a lawsuit against Madonna that says the pop megastar’s fashion line for teens, Material Girl, is infringing on its brand.

Reuters reports that L.A. Triumph says in court documents that it has been selling clothing under the same name since 1997, and that the singer — who, for the record, has been dubbed the Material Girl since 1985 — does not “have the right to trade in the same space under this brand.” The suit was filed Thursday in California District Court. Madonna has yet to comment on the matter, nor have reps for Macy’s, the department store where Material Girl apparel is sold. Madonna designed the ’80s-reminiscent line with her 13-year-old daughter Lourdes.

Like.com, which began life as Riya.com,  a visual search company has finally been acquired by Google. As Riya.com, the company  focused on facial recognition, leverages computer vision and machine learning technology to allow users to search for goods by visual similarity.

While Google’s primary interest in the company is likely to involve using its technology to add value to its core search products, Google also stands to gain through the enhancement of related image recognition services like Google Goggles.

Like.com CEO Munjal Shah confirmed that his company has agreed to be acquired in a post on Like.com’s Web site .

This acquisition is Google’s third in the recent past , after it acquired social currency site Jambool and social entertainment site Slide.com earlier in August.

How many more to go, is the question most analysts are asking. To follow the news stay tuned!

Bhilai Steel Plant destroyed all existing competition at Nagpur as they garnered the Top 3 positions at the Nagpur Edition of the Tata Crucible Corporate 2010.

Questions from the previous years

Wondering how to Prepare for Tata Crucible?? Download the free ebook on How To Prepare for Tata Cruciblehere

Indian Institute of foreign Trade, Kolkata presents InQUIZition – A National level Open Quiz on 28th August at 3:30 PM.
The pre-cursor to the event would be a series of 5 online Quiz “QUERY” starting 16th August 2010.
The top 2 teams, based on their cumulative scores would directly qualify for the finals of InQUIZition to be held in Kolkata on 28th August.
Rules and Regulation – InQUIZition·         A team would consist of 2 members.
·         There would be registration fees of Rs. 100 (all student teams) and Rs. 200 (other teams)
Quizmaster: Dhananjay Shettigar
To participate, logon to www.iift-inquizition.in and register your team

Sree Chitra Thirunal College of Engineering presents Quiz.exe- Trivandrum’s first exclusive Quiz Fest. With Quizmasters from all over , it promises to be an exciting event. For more details click on the picture below

Details: Contact Govind- 9446113894

India Quotient Quiz, 2010

Open India Quiz – open to all: irrespective of age/affiliation

Team Size: Maximum of 3

Registration fee: Rs 200 per team

Date: 28th August 2010

Time: 2 pm to 5 pm

Venue: Rotary House of Learning, Coles Park, Frazer Town, Bangalore

Quizmaster: Sai Ganesh

Contact: Rithika Sundaram: 9741868835 / Sai Ganesh: 9986494417

Thank you for participating in the First ever Online IT Quiz by Quizzing.in .

Thanks to the overwhelming response the organizers and sponsors have agreed to increase the number of prizes! Now, the Top 5 scores get gift vouchers from our sponsors – Digit (2)and NoMoreQueue (3).

NoMoreQueue ahs also promised to provide 50 discount coupons to 50 Lucky Winners (picked on random-lot basis)

For now, the Top Scorers:

Abhishek Nag
Nitin Rao
Anup Kumar
Ashwin P
Sachin Ravi

Please Note: Multiple participants were tied with the same score and we used the Time taken to answer the quiz to decide on the winner.

Find below the answers

If you are a Tata Crucible Aspirant, do read The Definitive Guide to Tata Crucible Preparation

TCS IT Wiz participants can also browse our archives

Review courtesy- Murali Duggineni

Questions courtesy- Mondodello

Thank you guys for sharing with the Junta!!

The Corporate Edition of the Tata Crucible 2010 teed of from Hyderabad this evening. Nearly 70 teams took part in the prelims. Despite the not-so-encouraging participation on a working day, all the usual suspects in the city were there. The prelims comprised 25 questions (20 dry, 5 visuals). This year, most of the questions in the prelims were classic in nature. While 5 teams made it to the regional finals based on their scores, the sixth team (Microsoft) was picked after a wild card round in which the teams that scored ranked between sixth and eleventh in the prelims were asked 6 questions on the buzzer.

The six teams that made it to the finals are:
· Google
· IBM
· Infosys (Winners- Sridhar Reddy & Surender Reddy)
· Mahindra Satyam
· Microsoft
· Vizag Steel (Santanu and Phani – the reigning champs of the TC Corp Edition)

There were 5 rounds in the finals. Three of these were on buzzer. Google, Infy and Mahindra Satyam had a chance to win the quiz on the last question. However it was the Infosys team, represented by Reddy and Reddy, that emerged the victorious cracking some nice stuff. They could identify the Dare House – the Corp. HQ of Murugappa Group. Another nice connect cracked by Infy was on RBI where visuals of Azim Premji, Kumara Birla, a logo and a pic of someone were shown. While Google(Lateesh and JK) came second, Mahindra Satyam (represented by Nirad and Murali Duggineni) finished third.

Find below the prelims questions

1. The need for power for cameras led to the creation of which brand by Mr Rubin and Mr Mallory? (Ans – Duracell)

2. United Artists was started by these four people. Three names given one missing. (Ans – Charlie Chaplin)

3. Band Aid has three types of variants in India – regular, washproof and _____. (Hint: India specific; Ans – Band-Aid Turmeric)

4. The consultant/author/business-thinker who has been named this year’s Global Indian. (Ans – Ram Charan)

5. What latin phrase means a portion of employee’s compensation package, over and above his salary. (Ans – Bonus)

6. What english term means “a financial incentive doled out to retain specialists at a firm”. (Ans – Golden handcuff)

7. Which GM company originally manufactured sewing machines and bicycles. (Ans – Opel)

8. Which Hotel brand was prevented from using its brand name in India as it clashes with a local hotel based in Sirohi, near Mt Abu, Rajasthan? (Ans – The Hilton)

9. Elizabeth Arden recently launched “Honey”, “Ribbon” and “Mine Again”. Named after which celebrity? (Ans – Mariah Carey)

10. What sports good is manufactured by Masincedane Sports, whose sales peaked in 2010? (Ans – Vuvuzela)

11. Who was the Master of mint in 1710? (Ans – Sir Isaac Newton)

12. What major brand started as a service by Air France for its employees to ensure a “home away from home for them”? (Ans – Le Meridian)

13. Conway’s Law – “There is always a man in a firm who knows what’s going on. He should be _____” (Ans – fired)

14. Which web entity vociferously challenged its departed co-founder’s allegations that they encouraged “child pornography” (Ans – wikipedia)

15. Li Ka-Shing, the Hong Kong based business tycoon, was referred to as which famous comic character? (Ans-Superman)

16. In the early 1900s, what did a New York socialite by the name Mary Phelps Jacobs develop?(Ans- Bra)

17. What is the name given to a stock market crash where the loss is in excess of $ 1 billion? (Ans- Flash Crash)

18. Picture of Bindeswar Pathak

19. Pic of Capt Krishna Nair

20. Logo of Natwest Bank

21. An ad for Jockey

Wondering how to Prepare for Tata Crucible?? Download the free ebook on How To Prepare for Tata Crucible here

Find the stories from other cities here

Questions from the previous years

K-Circle (www.kcircle.com) is organising the “The Triquizzer Championship” on August 21, 2010. The event, sponsored by Landmark, India’s largest book and music retail chain, will be held at the Main Assembly Hall, Hyderabad Public School, Begumpet. We request students from your prestigious institution to participate in the event.

This fun-filled learning opportunity is for students of Classes VIII to XII. It is a team event and consists of three quizzes:

Science-Technology Quiz

World-Culture Quiz

General Quiz

Teams compete for the Triquizzer Champion’s Trophy and prizes totalling Rs. 18,000/-. All the six finalists of each quiz will win prizes. There are prizes for the audience too.

The details of the event are as follows:

You can access the Quizzing.in Archives of previous Tata Crucible Editions here

You can download the free e-book by just clicking on this button for the complete article:

Download : How to Prepare for Tata Crucible e-book free of cost here

Tata Crucible , touted as India’s biggest and toughest Busines Quiz is a bi-annual affair and evokes a huge response from the Quizzing Fraternity because of the cold cash it offers.

Besides the money, Tata Crucible also provides the platform to showcase one’s Quiz Preparation and a victory provides a branding so strong that it has resulted in new-age Quizmasters showing it off in their CVs, winners starting weekly quiz mailers and some collating data to provide free downloads.

But the most important question is HOW TO PREPARE for Tata Crucible?

Considering, we at Quizzing.in have followed the Crucible from the day it was launched, we possibly are best suited to comment about this.

Pragmatically, it is not a One Day- One Week or One Month preparation. It takes years to build the expertise in Business Quizzing to crack a multi city event like Tata Crucible, so perseverence, dedication and hard work are the three simple matras to achieve Success!

Cutting the philosophy and coming to the point.

It is imperative to build the basics. Below we chalk out a difficult but sure to succeed Preparation plan.

- Stay with the News: Don’t try to win for the sake of winning. Make it a routine to stay in touch with the news- Do not restrict yourself to only core Business. Business includes everything- Food, Movies, Stocks, People etc. Read at least two newspapers a day- Times of India and Economic Times are good sources to know what’s happening around you. Equally important is a weekly or fortnightly magazine- Business Today and The Week fit well into this bill.

- Resources : Follow the latest quizzes happening around the country (both online and offline). Quiz Details and reviews from around the world can be obtained from multiple Quiz Review Blogs . We, would also advise to follow Brand Quest and The Strategist Quiz . Another imprtant resource are the numerous Quiz Blogs (can be found in the Featured Links Section on http://quizzing.in towards the bottom of the homepage)  that have blossomed in the last few years- not because questions are lifted from here because collective data always is more useful than individual research.

- Database: Always create a Database of everything you read on a random basis- this helps you to glance through them before the Big Quiz Days. Utilize previous quizzes and questions in old Yahoo Groups . Although these groups are now inundated with Blog links or self promotional mail campaigns , it is a good practice to register with these as you are in sync with the rest of the Quizzing World.

- Old Tata Crucible Questions- Like every Quiz host, the Crucible team also has its favourite brands and companies, we advice you to give the Older Tata Crucible Questions a good read and prepare a dataset of these questions and always have your preparations around these brands first. Mixing of questions from Campus into Corporate and vice-versa is very common practice, so avoiding the other would be a Huge Blunder!

- Independent Research: When a basic foundation is set (by using the above mentioned) , one could start researching new companies-their history/ceo/brand trivia , people and interesting funda independently. Again, the stress is on creating a Collective Database for all the reading- Presentations are a good means to maintain the important points of one’s reading for future reference.

- Round Specific Preparation: Most Quizzes- especially Tata Crucible has its own flavour and is very crackable when prepared according to the rounds. Rounds like the lateral connect stress on the Music Aspect thus providing the impetus to connect movies and brand endorsers with companies/brands and reverse engineer the process of preparation. Rounds like the 3 Clue rounds would have details about companies/people in the news, evergreen management gurus/terms etc. Round-wise preparation should ideally be done a fortnight before the Big Day as this keeps all relevant topics in the purview of the Quizzer.

-Categerized Research: Research must always be categorized. Break your reading into defined classes of preparation- Business Terms/Economists/ Company History/ Brands/ People/ Connects . This is extremely useful when you participate in Topic-specific quizzes like Auto Quizzes, IT Quizzes etc too.

-Participate in Quizzes- The foremost point in any quiz preparation is a practical know-how of the action! As we believe, you can NEVER learn Swimming till you Jump into the pool. Participate in as many online and offline quizzes- it not just builds one’s confidence but also finetunes your thinking to match that of the Research Team.

After all, Quizmasters are also dependent on the above sources.

Our 2 cents for the Quizzing Junta. As we always believe- May the Best Team Win.

You can shoot your views/doubts/feedback to quizzing.in@gmail.com or use the Contact Form below to get in touch with us.

You can access the Quizzing.in Archives of previous Tata Crucible Editions here

___________________________________________________________________________________________

Quizzing.in, India’s most visited quiz blog is a partnership between NaCorp and QuizWorks.  Quizzing.in is a Knowledge content portal which aims to bring quizzes to the reach of the keen quizzers and knowledge resources to those interested in sharpening their minds.

Quizzing.in is a multi-platform offering that provides quizzers/users an opportunity to contribute to the news process and interact with fellow quizzers and learners and participate in quizzes and win prizes on a regular basis.

It is spearheaded by Rohit Nair as the Editor-in-Chief. He is backed in the venture by the strong quizzing network and content development team from across the country.

___________________________________________________________________________________________

Ybrant Digital the  digital marketing solutions provider today announced the signing of the stock purchase agreement to acquire Lycos Inc.  Lycos.com is owned by Daum Communications of Korea. Lycos was at its height of popularity during the internet boom period of 1999 and was one of the few well known search services of its time.

Lycos is one of the top 1500 sites in the world. With US and India among the top 5 countries that has visitors to the web portal. This seems like a good buy given that Lycos in 2009 grossed 25 million $. Lycos consistently averages 12 – 15 million monthly unique visitors in the U.S. But for Daum Communications of Korea this has been a bitter exit as it acquired the troubled Lycos for $95 million in 2004 from Terra Networks of Spain hoping to change its fortunes.

With this acquisition Ybrant will add to its already existing ad impressions. Ybrant currently serves 20 billion impressions a month and serves leading brands such as SAP, Porsche, Ford, UPS, and Swissair. This would give a shot in the arm for US and India impressions.

Gurgaon-based Olive Telecom has launched India’s first 3G tablet, OlivePad VT-100. This tablet not only supports 3G network but also doubles up as a smartphone that allows users to make voice and video calls. OlivePad is expected to be available in retail stores across the country by the first week of August.

The tablet runs on Google’s Android Operating System and supports 3.5G HSUPA, Wi-fi, Bluetooth and high speed wireless broadband (courtesy Tata Indicom). It has a 7″ touchscreen with dual cameras – a 3 megapixel rear camera and a VGA front camera. The primary use of the OlivePad will be that as a touch notebook for browsing, multimedia, instant messaging and social networking. It can also be used as an e-book reader, TV and gaming console. GPS, flash support and mini USB port are some of its other exciting features.

Although priced less than Rs 25,000 , the Olivepad is slightly heavy , not multi-touch and runs an older version of Android.

Olive has tied up with Croma to sell its tablet across their store. Will iPad’s delayed launch in India be Olivepad’s gain? We’ll need to wait and see.

B-Quizzed @ SIBM is a National Level Business Quiz Competition conceptualized by SIBM Pune, aimed at all MBA aspirants to give them an opportunity to test their business acumen and also provide them with a glimpse of the Business World. Events are frequently conducted by the B School students, for the B School students but this is the first time an event is being organized on a national scale for MBA aspirants. B-Quizzed @ SIBM is an event for   students pursuing their undergraduate studies across the country. The event will be conducted under the auspices of the Aspirant Relations Team.

For complete details, visit the Official B-Quizzed site

Quiz: The Madras Day Open Quiz

Date: 22nd August 2010

Time: 2 pm

Two members per team

Venue: Lady Sivaswamy Ayyar Girls Hr. Sec. School, Mylapore, Chennai

Official Madras Day site

Eximius Open Quiz

Ever wondered what makes Coke unique ? Or how did Chester Carlson get that idea ? If you do then the Open Quiz is the place for you !

EXIMIUS, in collaboration with IQ, the quizzing society of IIMB, will host a one of a kind event that has never been done in India! IQ will host an entrepreneurship and innovation quiz that will test the brilliant and inquisitive minds of India’s future: MBA and college students!

Probably the best way to wind up your day after a hectic day of brainstorming, the Open Quiz provides you a perfect setting for you to relax and learn a thing or two. And in the process you stand to win total prize money of Rs. 15,000!

In the preliminary round, each business school and college will select two people to represent the college and compete for the quiz. After this preliminary round, the leading teams will come to EXIMIUS for another two rounds of intense questioning.

Who will prevail? Who will disappoint? Who will make their college proud?

Team Size: Maximum of 2 per team
Prelims: 14th August Saturday at 6.30 pm
Selection: Top 6 teams make it to the final
Final: 15th August Sunday at at 6.30 pm

Visit the Official Eximius Site