Abercrombie Fitch
- Abercrombie & Fitch is an American retailer that focuses on casual wear.
Founder(s): David T. Abercrombie and Ezra H. Fitch
Brands: Abercrombie, Gilly Hicks and Hollister
Abercrombie Fitch History
Founded in 1892 in Manhattan by David T. Abercrombie and Ezra H. Fitch, the original Abercrombie & Fitch was an elite outfitter of sporting and excursion goods, particularly noted for its expensive shotguns, fishing rods, and tents. In 1976 Abercrombie Fitch filed for Chapter 11 bankruptcy, finally closing its flagship Manhattan store in 1977. The name was revived shortly thereafter, when in 1978–79, Oshman’s Sporting Goods, a Houston-based chain, bought the defunct firm’s name and mailing list. Oshman’s relaunched A&F as a mail-order retailer specializing in hunting wear and novelty items. Finally, in 1988, Oshman’s sold the company name and operations to The Limited, a clothing-chain operator based in Columbus, Ohio. The current version of A&F sells mostly clothes.
A&F Trivia
- The headquarters of A & F is known as ‘The Home Office’.
- The official logo of A&F is the moose.
- Abercrombie & Fitch Co. became the first American store to import Mahjong.
- Another brand ‘Ruehl No. 25’ was an upscale brand intended to attract post-graduate customers aged 22 through 35. Sales were disappointing and operations ended in January 2010.
Abercrombie Fitch is one of the most popular brands in the world!
