November 25, 2010
Haven’t you noticed the new Airtel logo? With over Rs 300 crore marked for marketing ,advertising and branding; Airtel seems to have spent quite a lot of money on a logo which isn’t as appealing as the previous one.
Why the change? Rebranding exercise to achieve international appeal in the 19 Asian and African countries
Who did this? JWT is the primary agency that is working on the new Airtel Campaign but the logo was designed by London based Brand Union, a WPP agency
Dont u think it looks a little like the Kwallity Walls logo ???
Looks like an upside down version of the Videocon logo!
Give us the martketing for airtel new logo . I am sure we wil rock it on.. …. We are looking for a sponcer for new years event . How abt being a tittle sponcer and against that we give u hoarding accross the city and press ads and many more … Plz get back and let me know
toatal waist of money rather they cud hav spent 300cr in improving their services
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