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Bacardi

-A spirits company headquartered in Hamilton, Bermuda and one of the most recognizable Brands in the world

Brands: Martini & Rossi, Dewar’s Scotch, Bombay Sapphire, Grey Goose, 42 Below

Founder: Don Facundo Bacardi Masso, in 1862

Bacardi History

Don Facundo, a Spanish immigrant to Cuba, had discover a technique to purify rum, which was hitherto considered as a cheap drink, using charcoal. In 1862, he along with his brother Jose set up a shop in Santiago de Cuba distillery.

Bacardi Trivia

1. As many of Santiago’s resident couldn’t read, Don’s wife Dona Amalia suggested using a symbol to represent his product.
2.  The building housing the first distillery had a large number of fruit bats living under the roof of the distillery, which led to a Bat device as the logo of the company  and Don’s product soon became popular as ‘el ron del murcielago’ or ‘the rum of the bat’. 
3. Facundo Jr planted a coconut tree which grew along with the business and became a symbol of the family and its spirit operations.
4. Emilio , Don’s son, was imprisoned during Cubar War of independence. After the war ended, he was made the mayor of Santiago in 1899
5. “The Original Cuba Libre” and the Daiquiri were both born with their rum.
6. Ernest Hemingway ordered his daiquiris with Bcardi White Label rum and mentions Hatuey beer in three of his works: For Whom the Bell Tolls, To Have and Have Not and The Old Man and the Sea.

BACARDI is the world’s leading producer of rum