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Brand Equity Quiz 2009 – Bangalore Review & Questions

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April 16, 2009

BEQ Bangalore was a fun filled event with Derek at his ‘unusual’ best. Good jokes interspersing good content. Tough battle for the title till the wire, but a composed IBM team won the Bangalore Edition. The other three teams in close contention till the last question were Kotak, Yahoo and Nokia.

The finalists

Cisco (Madhukar & Sri)

IBM (Lahar & Sumantro)

Infosys

Kotak (Prasad Shetty)

Nokia (Anish Raju & Arvind Ramaih)

Yahoo! (Tejaswi & Ajay Kasargod)

The Prelims

1) In 2001, Canara Bank opened Bangalore’s first of its kind branch to cater exclusively to?

Ans: Women

2) The idea of using an ___ ___ in the automation industry came from the process adopted at the armour and swift meat packing.

Ans: Assembly Line

3) What is the longest running musical on Broadway?

Ans: Phantom of the Opera

4) Some commercial airlines have a three man cockpit- The Captain, First Officer and?

And: Flight Engineer

5) Which MNC’s inhouse production company in the UK is named ‘Glass and a half full productions’?

Ans: Cadbury

6) Who uses an armoured Cadillac codenamed ‘Stagecoach’?

Ans: Barack Obama

7) In 1948, which brand was launched when Josephine Esther Mentzer first got counter space on Fifth Avenue?

Ans: Estee Lauder

8) Walker, Nasty and Podium are brands of ___ manufactured in Bellary?

Ans: Denim/Jeans

9) Which actor is the brand ambassador of the newly launched Fanta Apple?

Ans: Genelia D’Souza

10) In the 1920s, which product obtained from a raw material white in colour was dubbed ‘white gold’?

Ans: Rubber

11) In 1923, Frank Parrson applied for a patent dor a frozen ice stick called?

Ans: Popsicle

12) Which board member of Godfrey Philips is also a high profile gentleman from Rajasthan?

Ans: Lalit Modi

13) What originated at Sian, followed by the Great Wall of China, bypassed Takla Makan desert, climbed the Pamir and crossed Afgan?

Ans: Silk Route

14) In 1944, the handwritten copy of which scientist’s work on Electrodynamics was sold for 6 million dollars to finance the war?

Ans: Einstein

15) In the 1926 British budget, which British Chancellor of Exchequer introduced a tax on betting?

Ans: Winston Churchill

16) Which concept was coined by Jay Conrad Levinson?

Ans: Guerilla Marketing

17) In a Lok Sabha election, what is the security deposit a candidate has to pay?

Ans: Rs 10,000

18) This year Mattel has modelled Barbie on?

Ans: Angela Merkel

19) FICO score was developed by Fair Isaac & Co. What does it score?

Ans: Credit

20) Edge wrist watches from Titan set new word standard for?

Ans: Thinness

21)Sockeye, Coho, the King, the pink etc are types of?

Ans: Salmon

22) The dutch word for Master inspired which four letter English word which is used in office?

Ans: Boss

23) After a strike by Toyota workers in 1950, they were given lifetime employment. Manager Taiichi Ohno developed ways to up efficiency without cutting jobs. What?

Ans: TQM

24) In the US, extra long twin, eastern king and Olympia queen are sizes of?

Ans: Beds

25) Some of India’s top technological institutes recently collaborated to produce Saksat available at Rs 500. What is Sakshat?

Ans: Low cost PC

26) Pic of a ‘world famous’ street

Ans:Brigade Road

27) Logo of

Ans: Chennai Superkings

28) Photo of Board of Directors of which Indian institution?

Ans: Reserve Bank of India

29) Ad campaign. Id advertiser

Ans: Camel

30) Photo

Ans: Tommy Hilfiger

For Questions from this year’s Edition Click here

Questions from BEQ ‘08 here

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10 Responses for “Brand Equity Quiz 2009 – Bangalore Review & Questions”

  1. Nikhil says:

    that was quick !
    btw any idea about the cutoffs..?

  2. rohitnair says:

    cut off 19 i think.. 20 would have been clearly thru..

  3. deepanjan says:

    Good work ..Rohit…Thanx for the questions…..

  4. Dhananjay says:

    Rohit, is that Lahar Appaiah by any chance?

  5. Nikhil Lasrado says:

    Cut-off was definitely 19 since there were 5 teams tied on 18 – CTS,Fair Isaac & Co (FICO), Oracle,KPMG and yours truly from IBM!

  6. Sumantra says:

    Cutoff was 19.We made it with 19.

  7. Saurabh says:

    Thanks for your post mate. Any specific theme that has been taken up by Derek’o Brien this year?

  8. rohitnair says:

    @dhananjay- spot on. ex infosys..

    @ nikhil, sumantra- thanks guys..

    @saurabh- i dont know if u asked wrt questions, if so i dont think so.. but his theme like bond, politics etc which hav been fun has very interestingly changed to a very touching and warm cause- emerging from darkness: celebrating 200 yrs of louis braille. very good video that starts this off.

  9. Sumant says:

    Of course, Fanta Apple’s brand ambassador is Asin. Genelia is brand ambassador for the regular orange Fanta.

    That apart, not a bad set of elims questions, though I’d imagine it was a rather high cutoff?

  10. rohitnair says:

    Sumant,

    Asin is the BA of Mirinda and Genelia IS the BA for Fanta Apple..

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