Brand Equity Quiz 2011 | National Final

Commenting on the finalist teams, O’Brien said: “The top four were a fresh bunch of teams who have never won before. Indeed, favourites like Savoir Faire from Mumbai, TCS Mumbai, and Accenture Delhi, hardly put up a fight and were out of contention. The TCS Kolkata team were early favourites of the evening and they did not disappoint the crowd.” O’Brien attributed the success of the winning team to their knowledge of India and international news.

Being regular participants in the weekly round of quizzes at TCS, Das and Dey considered their counterparts from TCS Mumbai and Bangalore to be their closest competition. Regular exposure to all possible questions and keeping in touch with knowledge was the mantra behind TCS Kolkata’s success. Commenting on the same, the winners said: “Reading regularly is important because of the range of subjects covered in the Brand Equity Quiz is not something one can prepare for.”

Das and Dey walked away with a Mahindra Mighty Muscular Scorpio each, the winner’s trophy, and over Rs.1.5 lakh worth of prizes. They received their prizes from Himanshu Kapania, MD, Idea Cellular; and Vivek Nayer, Sr. VP Marketing (automotive sector), Mahindra & Mahindra; along with Bhaskar Das, President, BCCL. Infosys Pune came through as the runners-up in the event, for which they received the trophy from Sashi Shankar, CMO, Idea Cellular.

A number of audience members were also gratified with prizes like a washing machine, microwave oven, tablets, mobile phones, wrist watches and biggest of all, a home theatre system, for correctly answering questions.

Source: Efaqs

Brand Equity Questions 2011- Delhi Edition

A packed house awaited Delhi Brand Equity as 38 teams vied for the Top spot at this year’s BEQ Delhi Edition. The top 6 teams that qualified were NTPC, Accenture, IOC, Hard News Media, DTZ and Bates 141. After an interesting regional battle, Rohan Khanna and Sandeepan Chaudhuri from Accenture won the Delhi battle and will represent Delhi at the National finals! You can follow the action of Brand Equity in all other cities hereBut for now, the questions

Brand Equity Questions – Delhi 2011 Prelims

1.       Which Bollywood celebrity, apart from Shah Rukh Khan, rang the NASDAQ bell ? Kajol 2.       In response to Ford’s letter, which gift did Gandhiji gave to Ford : a)       Khadi Shirt b)        Charkha c)       Kashmiri Shawl 3.       Voice for Simpsons has been given by a)        Mohd Yunus b)       Amartya Sen c)       Sorell 4.       Which Indian leader is said to have popularized Sambalpuir sarees ? Indira Gandhi 5.       In India which subject has the most enrolment: a)        Arts b)       Commerce c)       Science 6.       On the death of which inventor were all lights dimmed in the US for a minute on 21.10.1931 as a mark of respect? Edison 7.       Which event raised $250 million for the children with the tagline, `Beauty with a Purpose’ ? Miss World 8.       ICICI created which rating agency ? CRISIL 9.       In which novel of Premchand the protagonist Hori Mahto desired to have a cow like everybody else ? Godaan 10.     Who is the richest Chief Minister in India with a declared wealth of 86 crores ? Mayawati 11.     Which ruler issued coins depicting himself as Sikandar-al-Sami ? a)        Alla-ud-din Khilji b)       Akbar c)       Sher Shah 12.     13 billion dollars is spent by the Americans on which apparel a)       T-Shirts b)       Caps c)        Jeans 13.     Initial name was Sky Peer to Peer; how is it known today ? Skype 14.     Which football league is the richest ? a)        EPL b)       La Liga c)       Bundesliga 15.     GMRC has introduced 2 educational games on the Delhi Metro, one is Ludo, what is the other ? Snake & Ladders 16.     Who is the most expensive female artiste in India a)        Amrita Shergil b)       Anjolie Ela Menon c)       Reema Bansal 17.     24th February is celebrated as the Excise Day in honour of the Central Excise and _____ Act, 1944 Ans: Salt 18.     John Bissel’s baby celebrates 50 years in Delhi – 8 letter word ? Ans: Fabindia 19.     British beer named after a reptile? Ans: Cobra 20.     Name the Philipino Award instituted out of a grant from the Rockerfeller Foundation? Magsaysay 21.     Visual – OREO 22.     Visual – Max Factor 23.     Print Ad – Tanishq 24.     Audio – Song from Chillar Party 25.     Audio – Sushma Swaraj’s speech 26.     A word in Japanese meaning “great prince” is applied to business magnets? Tycoon 27.     Izzat ka _________ Falooda 28.     Name the king from Solar dynasty who sold himself, his wife and son to redeem his pledge? Harishchandra 29.     In 2009 a street between College Street and Dartmouth Avenue was named after ? Peter Drucker 30.     The most amounts are spent in the US for fighting which disease ? a)       HIV b)        Heart Disease c)       TB   If you are participating in any other cities, we’re sure these Brand Equity questions will give you a heads up on the preparation required. For those who want to have a look at the previous years’ Brand Equity questions, follow the links below A thorough read through previous editions’ Brand Equity Questions will definitely give participants a good direction to prepare for their city finals. And if you are not looking just for Brand Equity Questions but a good guide to Prepare for Business Quizzes and other business quizzes, you must read the 20,000+ downloads famous – A Definitive guide to prepare for a Business Quiz And while you’re at preparation, previous Tata Crucible Questions would also help

Brand Equity Questions from the previous years.

Brand Equity Questions 2011- Chennai Edition

In its 20th year, the Brand Equity Quiz went classic with a complete blast from the past inspired by old ads! The 2011 edition kicked off with Chennai. This year finalists were provided with smartphones to google answers in the first round! In the end, CRISIL won the quiz and will represent Chennai in the National Finals !

You can follow the action of Brand Equity in all other cities here

But for now, the questions

Brand Equity Questions – Chennai 2011 Prelims

1.            Blinding edge picture Indian origin director in Hollywood owns it ? MN Shyamalan

2.            What was created to promote Catalina swimsuits ? Miss Universe Contest

3.            What is the maximum amount that can be sent on a single telegraphic transfer is it 1000 2000 5000 10000? 5000

4.            Most sold car in India in 2010 – Santro  Figo  Alto? Alto

5.            What in spore is solund under the name thosai ? Dosa

6.            What is the motif on the chola kingdom coins ? Tiger

7.            St Andrew , Kelvin , Onassis & Victoria are ways to tie what – Bandana , Tie , G String, Shoe lace? Tie

8.            Which country received the second largest spasm in 2010 after US ? India

9.            Cricketer nicknamed punter? Ponting

10.          If you are using oyster card for local travel which country will you be traveling – Kolkata, London, Melbourne, Delhi? London

11.          USD 9 billion has been spent to eradicate which disease and which still cost 1 billion yearly – Polio , Malaria , Influenza? Polio

12.          Which queen asked MF Hussain to paint 99 arab conversation in canvas? Queen of Qatar

13.          National inventors day celebrated for whom in US? Edison

14.          INC president nephew of Karuppiah nadar worked in his textile business? Kamaraj

15.          Aish biggest paycheck ? Robot

16.          India ______ recycling sector has 9000 cr revenue & employs 3 million people – Glass , plastic , cowdung? Plastic

17.          In 2002 jobs.com was bought for $ 800,000 who bought it? Monster.com

18.          In I sakthisalt what does I stands for? Iodine

19.          Who gets ahigher salary rajya sabha mp or loksabha mp or is it equal? Both equal

20.          Whose followers are called the merrymen? Robinhood

21.          Logo of BCCI

22.          Poster of Mechanic? Jason Statham

23.          Where is Jules verne restaurant? Paris Eiffel tower

24.          Audio – Bryan Adams

25.          Audio – Bill gates

26.          What is the actual profession of Perry Mason? Lawyer

27.          Written is collaboration with MS Krishnan “The new age of innovation “was written by? CK Prahlad

28.          Who is the hindu god who is a maker of Ornaments ? Viswakarma

29.          ______ awaas yojana was started in 1985? Indira

30.          Firefox is name and has the resemblance to which animal ? Red Panda

Alos, find below some Brand Equity Questions from the Chennai Finals

Brand that says sweetest place on earth ? Hersheys
Latin word Augeo Auctus means to increase? Auction
Kadi, Jwala , Kashmiri are commercial name of a commodity? Mirchi
Connect between Current English Cricketer and Swarowski crystals? Graeme Swann and it’s the logo of swarowski

If you are participating in any other cities, we’re sure these questions will give you a heads up on the preparation required.

For those who want to have a look at the previous years’ Brand Equity questions, follow the links below

A thorough read through previous editions’ Brand Equity Questions will definitely give participants a good direction to prepare for their city finals.

And if you are not looking just for Brand Equity Questions but a good guide to Prepare for Business Quizzes and other business quizzes, you must read the 20,000+ downloads famous – A Definitive guide to prepare for a Business Quiz

And while you’re at preparation, previous Tata Crucible Questions would also help

Brand Equity Questions from the previous years.

Brand Equity Quiz 2011

Earlier this year Derek O Brien through his Twitter handle announced that the Brand EquityQuiz wouldn’t happen till June 2011 pushing from the standard March-April schedule.

Quizzers were skeptic about this year’s edition considering a push into the last 5 months of the year, but here it is : The Biggest, Oldest and Grandest Business Quiz in the country – Brand Equity Quiz is Back!!

Sweeping through 9 cities in just a fortnight, registrations are now open for Brand Equity Quiz 2011!

 Brand Equity Quiz Dates

CRISIL Wins BEQ 2011 – Questions and Review here

Accenture crowned kings at BEQ Delhi – Questions and Review here

Bangalore                 : September 12

Hyderabad               : September 13

Kolkata                       : September 14

Chandigarh               : September 19

Ahmedabad              : September 21

Pune                             : September 22

Mumbai                      : September 24

To participate, SMS BEQ <space> EMAIL ID to 58888 or e-mail beq@indiatimes.com

Huge registration fee? Not sure if you should participate?

Have a look at the questions from the last few years and know how you stand!!

And how better to prepare than browse the entire Brand Trivia & History list available FREE of Cost!!

BEQ 2010: Questions and Results

BEQ 2009 : Questions and Results

BEQ 2008 : Questions and Results

BEQ 2007 : Questions and Results

Some Questions from Brand Equity Quiz archives

1. Which of the following was also a village official in ancient/medieval India? Lele/Karmarkar/Kulkarni (Kulkarni)
2. Paul Krugman says that he became interested in _________ after reading the Foundation series by Isaac Asimov in which scientists use the study of psychohistory to sane civilization from disarray. (Economics)
3. In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)
4. A _______ brand is a lower priced offering launched by a company to take on specific competitors that are attempting to under-price them. FITB (Fighter)
5. In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56 Crore & 300 villages to which state? (Gujarat)
6. What is the main flavor in the drink Kahlua? (Coffee)
7. For the promotion of what movie did it’s lead actors ring the Opening Bell at the NYSE? (My Name Is Khan)
8. Launched in 1910, which type of biscuits is named after a French family? (Bourbon)
9. According to some management guru, the best quality inspectors need to have a _______? Core Skill/Suit/Conscience (Conscience)
10. What modern item of clothing is the contribution of the residents of the Sumer Islands? (Bermuda Shorts)
11. In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up & down the state selling Coca Cola. He is now recognized as the first official _______ (7 letters) of Coca Cola? (Bottler)
12. A 17^th century English inventor of the seed drill lends his name ______ ____ (2 words) to a famous British rock group. FITB (Jethro Tull)
13. In what currency would you need to buy a ticket if you wanted to see the tomb of Tutankhamen? (Egyptian Pound)
14. Many companies use the colour ____ in their color schemes/branding because this colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)
15. Which U.S. state is the world’s largest producer of raisins? (California)
16. What is the most famous work of an individual named Bhagwan Rampure from Solapur? (BSE Bull sculpture)
17. In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports business on earth’? (Indian Premier League)
18. Who did Kalpana Chawla credit as being the inspiration for her interest in aviation? (JRD Tata)
19. According to research, which Asian country is the highest originator of internet scams & phishing? China/India/Japan/Pakistan (India)
20. Which company acquired the rights to a famous painting for advertising purposes & later changed it’s name to the title of the painting? (HMV)
21. Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)
22. Visual >>> Logo of BCCI
23. Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id. (Bade Miyan, behind the Taj Hotel, Mumbai)
24. Visual >>> Pic of a robotic dog, identify the name. (AIBO)
25. Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie (Company)
26. Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj (Nandan Nilekani)
27. Peter Drucker has said that ________ is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. Farming/Teaching/Accounting/Advertising (Teaching)
28. In 1944, a set of proposals for the development of the post-independence economy of India called the Bombay Plan was published by John Mathai, JRD Tata & which other prominent Mumbai industrialist? (G.D. Birla)
29. In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with the working name “Status” for a while? (Twitter)
30. Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached, Frenzied, Procrastinators? (Managers)

If given a choice, would you participate in a Brand Equity Quiz or Tata Crucible , let us know here ?

The prelims questions from the Mumbai Edition of Brand Equity Quiz 2010 are provided below. Questions are courtesy Megashyam Shirodkar of Pramerica. Megashyam and team stood second in a closely fought Mumbai Final. Many Congrats to you and Thank you for the questions

1. Which of the following was also a village official in ancient/medieval India? Lele/Karmarkar/Kulkarni (Kulkarni)
2. Paul Krugman says that he became interested in _________ after reading the Foundation series by Isaac Asimov in which scientists use the study of psychohistory to sane civilization from disarray. (Economics)
3. In 1930, 2 tolas of what product were auctioned for Rs. 525/- to Seth Ranchhod Shodhan, a mill-owner of Ahmedabad? (Salt from the Dandi March)
4. A _______ brand is a lower priced offering launched by a company to take on specific competitors that are attempting to under-price them. FITB (Fighter)
5. In order to retain Mumbai as it’s capital, Maharashtra paid a compensation of Rs. 56 Crore & 300 villages to which state? (Gujarat)
6. What is the main flavor in the drink Kahlua? (Coffee)
7. For the promotion of what movie did it’s lead actors ring the Opening Bell at the NYSE? (My Name Is Khan)
8. Launched in 1910, which type of biscuits is named after a French family? (Bourbon)
9. According to some management guru, the best quality inspectors need to have a _______? Core Skill/Suit/Conscience (Conscience)
10. What modern item of clothing is the contribution of the residents of the Sumer Islands? (Bermuda Shorts)
11. In 1894, a Mississippi businessman named Joseph Biedenharn used to travel up & down the state selling Coca Cola. He is now recognized as the first official _______ (7 letters) of Coca Cola? (Bottler)
12. A 17^th century English inventor of the seed drill lends his name ______ ____ (2 words) to a famous British rock group. FITB (Jethro Tull)
13. In what currency would you need to buy a ticket if you wanted to see the tomb of Tutankhamen? (Egyptian Pound)
14. Many companies use the colour ____ in their color schemes/branding because this colour traditionally represents purpose, peace, water, stability, cold, etc. FITB (Blue)
15. Which U.S. state is the world’s largest producer of raisins? (California)
16. What is the most famous work of an individual named Bhagwan Rampure from Solapur? (BSE Bull sculpture)
17. In 2009, what did Forbes magazine identify as the ‘fastest-appreciating sports business on earth’? (Indian Premier League)
18. Who did Kalpana Chawla credit as being the inspiration for her interest in aviation? (JRD Tata)
19. According to research, which Asian country is the highest originator of internet scams & phishing? China/India/Japan/Pakistan (India)
20. Which company acquired the rights to a famous painting for advertising purposes & later changed it’s name to the title of the painting? (HMV)
21. Visual; id the person >>> Pic of a clean-shaven guy against the backdrop of a flaming red car bonnet profile with a snazzy headlight showing. (Dilip Chhabria)
22. Visual >>> Logo of BCCI
23. Visual >>> Pic of a roadside eatery with the logo showing but name blanked out, id. (Bade Miyan, behind the Taj Hotel, Mumbai)
24. Visual >>> Pic of a robotic dog, identify the name. (AIBO)
25. Visual >>> Poster of a Hindi movie showing Ajay Devgan with a cigarette dangling from his lips, Viveik Oberoi, Manisha Koirala, Mohanlal, etc. Id the movie (Company)
26. Thomas Friedman got the idea for the title of his book ‘The World Is Flat’ from an interview with whom? Nandan Nilekani/Azim Premji/Ratan Tata/Rahul Bajaj (Nandan Nilekani)
27. Peter Drucker has said that ________ is the only major occupation of man for which we have not yet developed tools that make an average person capable of competence and performance. Farming/Teaching/Accounting/Advertising (Teaching)
28. In 1944, a set of proposals for the development of the post-independence economy of India called the Bombay Plan was published by John Mathai, JRD Tata & which other prominent Mumbai industrialist? (G.D. Birla)
29. In 2006, what was created by Biz Stone, Evan Williams, Jack Dorsey, and others with the working name “Status” for a while? (Twitter)
30. Sumantra Ghoshal has classified what/who into 4 types: Purposeful, Detached, Frenzied, Procrastinators? (Managers)

Find the review and final questions from the Mumbai Edition here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

KPMG, Citibank, Nokia, TCS and Sanmar were the deserving Chennai finalists with a cutoff of 21. KPMG won the quiz followed by TCS.

For the on-stage controversy , complete review and questions please visit Arjun mathur’s Blog here

Some Questions:

1. What is the item for which, Kalyanam Iyengar was the first person to make?

2. Who coined the term ‘mega marketing’?

3. Which governing body was established in 1992 by the Government of India to control or regulate the issue of securities, investors and market Intermediaries?

4. For BP who coined the name ‘Jyothi Amma’ a village entrepreneur who would help, sell and educate villages.

5. The Coffee board of India has a mascot. Its named Coffee—–

 Complete review and questions please visit Arjun mathur’s Blog here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

HUL represented by Pradeep Ramrathnam and Mohit beat PraAmerica in a breathtaking finish at this year’s Mumbai Edition of Brand Equity Quiz. of the 50 + teams, Sun Microsystems, Savoir Faire, CRISIL and IMRB were the other teams on stage.

Praneeth reviews the Mumbai Round of Brand Equity Quiz and provides the questions from the final rounds here

Some Questions:

. What should be served at exactly 6 degrees and poured in 120 seconds – Draught Guinness
2. The founder of dexter shoe company used for the first time the concept of – Factory Outlets
3. If you are shopping at Maniharon ka rasta, what are you buying- Jewelry
4. Who wrote the book- principles of Management – David Ogilvy
5. Young girls want Barbie to be – Anchorwomen
6. In 1896, what was cultivated for the first time by Raghu Bhosle – Nagpur Orange

For the complete set of questions from the Mumbai Brand Equity Quiz 2010 click here

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

Please find the review from the Hyderabad Editon of Brand Equity Quiz 2010.

Review and questions thanks to Murali Duggineni of Quizjunkie Blog and Quinkie fame.

Back from the Hyderabad leg of Brand Equity Quiz. 40 plus teams turned up for the prelims. After a decent prelims, the six teams that made it to the finals were: Google, IBM, Microsoft, Vizag Steel 1, Bhilai Steel, Vizag Steel – 2.
The quiz was a cliffhanger till the end. Three teams had a chance to win in the last round. In the end  IBM, represented by Raghuram Rallapalli and Raghuram, emerged as the winners cracking some nice stuff with a cool mind. Both the teams from Vizag Steel finished second and third.

Some Questions:

1. Where were the 3M post-it notes first used?
A: Churches

2. Which product from AP is the latest to join the list of Geographical Indicators ?
A: Tirupati Laddu

3. Visual of Puma (animal)

4. What is a Blackberry Prayer?
A: Hunching ones shoulders (when one is in a meeting) and responding to/sending an SMS

5. What common thing you find in most of the households is also known as a Devil’s Ivy?
A: Money Plant

6. What’s the American equivalent of “Scotch” whiskey?
A: Bourbon 

7. Pic of Roshni Nadar

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Ajay and Jayakumar’s team from Infosys, Pune finalized their spot in the Brand Equity Quiz ’10 National Final by beating Advinus, Cognizant, MYO Green, RBI and QED Baton. This is the second Infosys team to register a spot in the final after the Infosys Chandigarh team.

Find a detailed report and review on the Pune BEQ ’10 here

And the Prelims questions from Pune Editon of Brand Equity Quiz ’10 here

Some Questions from the Pune BEQ Prelims:

1. An industrial township completing 100 years this year
2. Chairman of Afras Ventures in 2007
3. Saris that take their patterns from the Ajanta caves
4. Biggest charitable donations in history
5. Howard Shultz worked as a Xerox salesman, later moved to another company, which he ended up buying after 4 years. Which co?

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

The city was recently rated the cleanest in the country but the beauty failed to bring in the crowds at the debut edition of Brand Equity Quiz ’10. Although the turnout was less than a dozen, Derek was his flamboyant best. In the end, Abhinav & Rahul from Infosys Technologies booked their seat in the National Final.

Some questions from Chandigarh:

1) Which city in India is often used to describe an extra large dose of alcohol ? (Patiala as in Patiala Peg)

2)Which bank’s offical estimate of the size of economies is known as the Atlas Method ? (World Bank)

3)Which union minister coined the term Chindia ? (Jairam Ramesh)

4)Which was the first company to have a celebrity spokesperson ? (Coca Cola)

5)What is classified as fermented/black/unfermented on basis of manufacturing process ? (Tea)

For the complete review and questions from Chandigarh Brand Equity Quiz ’10, click here

Triton Communications duo, Mayur Rana and Mahesh Manjawala maintained their winning streak to win the Idea Brand Equity Quiz Ahmedabad finals for the third consecutive year.
A total of 14 teams participated in the Ahmedabad round held on Monday. From the preliminaries, six teams, Can Immigration, Gujarat Gas, Thermax Ltd, Triton Communications and two teams from Vodafone — Vodafone-Blue and Vodafone-ZooZoo made it to the final round. The evening also saw a fair number of participation of the fairer sex in the audience.
One of the final questions- “Why is the chocolate brand called Hershey’s Kisses?”  was successfully answered by the Thermax team ”The chocolate-making machine makes a puckering sound, hence the name”.

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Accenture Delhi duo of Sandipan Chaudhuri and Rohan Khanna, winners of the nationals’ finals last year will now travel to Mumbai to defend their title after completing a comprehensive win in Delhi. The other finalists on stage included HT Media, COntract,Bates 141 and NTPC.

Some questions from the Delhi Round:

1)We know big 4s(Delloitte,E n Y, KPMG, PWC). Then who are big 3s
Ans. Ford, GM, Chrysler

2)Baburam devidayal (Paranthe wale)offered Rs 1100 if anyone could prove that -
Ans. They were not using Desi Ghee

3)Who is the man behind Diamond Music Company?
Ans. Neil Diamond

4)Where would you find first writtten rule for apprenticeship ?
Ans. The Code of Hamurabi

Please find the entire list of questions from Brand Equity 2010 Delhi Edition on Piyush’s blog here

Complete set of Delhi BEQ ’10 Questions here

Reviews and Questions from the other cities here

Prepare for BEQ. Check the 2009 Questions here

Brand Equity Quiz 2010 Kolkata round 

At the end of the day, it was JWT, represented by Angshuman Roy and Goutam Roy, who romped home with top honours.
Earlier in the evening, after an exciting elimination round, six teams made the final cut from the initial 25. These included JWT, mjunction, TCS, Rourkela Steel Plant, Spencer’s Retail and two professors from management institute ISB&M, making up the senior-most team of all.

Read the entire review here

Some Questions

What made Uncle Scrooge make it to the No 2 rank in the Forbes list of richest fictional characters?

In a business hierarchy, what is the marzipan layer?

Reviews and Questions from the other cities here

Prepare for BEQ- 2009 Questions here

Quiz: Brand Equity Quiz 2010- Bangalore Edition

Quizmaster: Derek

Winners: Fair Isaac ( Naveen Giles & Yogesh)

Bangalore witnessed the first BEQ of the year. A few changes in format this year thanks to the A & M round. The winner of the A&M (Advertising and Marketing) round qualifies as the 6th finalist for the Bangalore Round (not 7th)

30 questions in all. 25 questions were 1 pointers and the last 5 were 2 pointers thus totalling to a 35 point prelim.

The cut off was 28 and the six finalists on stage were- FICO, HSBC, IBM, ITC, O&M (from the A&M round), Yahoo.

The final was a typical Derek entertainer where the questions were shallow but the fun, excitement and entertainment unlimited. Lots of rounds, lots of questions but the battle went into the very last question where FICO represented by Yogesh and Naveen Giles (BEQ 2006 National Winner representing Goldman Sachs) beat IBM (Lahar- last year’s Bangalore champion and Nikhil Lasrado)

Although, http://quizzing.in waited for Derek to send the questions (as he promised/ or took a jibe) immediately after the quiz, we realised over 12 hours is too much of a wait. And hence we’ve compiled the prelims questions as is! The entire set thanks to Jayakumar can be downloaded here

Some of the questions were:

1. The world’s largest corporate training centre located in India, belongs to which company?

2. Italian word for blacksmith is also a common Italian surname. What is the surname? 

3. World’s largest solar powered kitchen cooks enough food to feed 15,000 people a day. In which Indian city is it located? 

4. Created by Frank Robinson in 1885. Written in typical cursive spencerian script (dominant in US at that time). What am I referring to? 

5. This Verdi opera is also a popular acronym used in marketing & advertising? (4 letter word) 

6. Which is America’s favorite Pizza Topping?

Download the entire Bangalore Brand Equity Quiz 2010 Prelims here

Finals questions to be uploaded soon. Keep checking..

Reviews and Questions from the other cities here

Prepare for BEQ:  BEQ- 2009 Questions here

Quizmaster: Derek O’Brien

Official ET Coverage here

Bangalore: FICO wins BEQ 2010 Bangalore Edition. Find Bangalore BEQ ’10 review and questions here

Calcutta: JWT wins BEQ 2010 Kolkata Edition. Find Kolkata BEQ ’10 review and some questions here

Delhi: Accenture wins BEQ 2010 Delhi Edition. Find Delhi BEQ ’10 review and questions here

Ahmedabad: Triton Communications wins BEQ 2010 Delhi Edition. Find Delhi BEQ ’10 review here

Chandigarh: Infosys wins BEQ 2010 Chandigarh Edition. Find Chandigarh review and questions here

Pune: Infosys wins BEQ 2010 Pune Edition. Find Pune review and questions here

Hyderabad: IBM wins BEQ 2010 Hyderabad Edition. Find Hyderabad review and questions here

Mumbai : HUL wins BEQ 2010 Mumbai Edition. Find Mumbai review and questions here

Chennai: KPMG wins BEQ 2010 Chennai Edition. Find Chennai review and questions here

Prepare for BEQ, check the BEQ 2009 Questions here

The Brand Equity Quiz Wagon rolls out this year from Ahmedabad on March 9, 2007. With an addition of Kochi and Indore, BEQ is now the first corporate business quiz spanning 10 cities.

The Schedule for the quiz is as follows

Regional Finals

Mar 9, 2007 – Ahmedabad- Mudra
Mar 10, 2007 – Pune- Savoir Faire
Mar 13, 2007 – Kolkata- TCS
Mar 15, 2007 – Delhi- NTPC
Mar 20, 2007 – Bangalore- Ray & Keshavan
Mar 21, 2007 – Chennai- Sanmar Group
Mar 22, 2007 – Hyderabad- Vizag Steel
Mar 26, 2007 – Kochi- Manorama
Mar 29, 2007 – Mumbai- Deutsche Bank
Mar 31, 2007 -Indore

National Final

Apr 29, 2007 – Mumbai

For more details, visit-http://beq.economictimes.indiatimes.com/

The Quiz will be hosted by Derek O Brien and the content will be by Team DobAnda